Our Team

Fiona Smart

Fiona is a hospitality professional that has been part of the evolution of Australian cafe culture for more than 25 years. She has established a number of iconic and successful cafes in Melbourne and Newcastle, and has gained a reputation for her expertise in all facets of cafe operation. Now a hospitality consultant specialising in independent cafe owners and franchisees, her holistic approach to building a successful cafe includes leadership coaching, team building, barista training, product development, and marketing and business skills development for cafe owners.


Phil Smart

Phil has a background in event management, marketing and promotion, as well as small business ownership. He established 2 successful cafes with Fiona in Newcastle and held the role of digital business development manager at one of Australia’s premier coffee companies. He brings a wealth of diverse knowledge to the hospitality industry, particularly in the areas of marketing, promotions and back of house systems implementation.